Jakarta, CNN Indonesia —
Buyers at Transmart Cempaka Putih, Central Jakarta, bought various goods and needs, ranging from beef to television, during the Ramadan Midnight Sale, Saturday (1/4).
Sinta, one of the visitors, bought beef. He admitted that he was helped by this Midnight Sale.
“Yes, buy meat, it’s cheap. It’s cheap. It’s often like this,” he told CNNIndonesia.com.
Beef at Transmart is indeed cheaper with the Midnight Sale promo. From the initial price of IDR 130,000 per kg, beef can now be purchased for IDR 104,000 per kg.
Apart from that, buyers also flocked to canned cakes and syrup to prepare for Eid. This was done by one of the visitors named Nila.
“There’s a 20 percent promo. It’s good, I’m buying this. I’m buying preparations for Eid. I want to give it to my parents-in-law. Biscuits, syrup, the discount tastes quite good. Previously, it was Rp. 1 million to Rp. 700,000,” he said.
Nila said that she always shopped at Transmart. However, usually he and his family visit Transmart Buaran Plaza because it is closer to his house.
“Usually we shop at Transmart, definitely go to Transmart. Only usually in Buaran it is closer, but now here (Cempaka Putih) it is bigger. There are many kinds of goods, complete. Buy all cellphones, the father is paying,” said Nila.
The enthusiasm of the community in welcoming the Transmart Midnight Sale was witnessed directly by the Founder and Chairman of CT Corp Chairul Tanjung. He also brought along two 85-inch and 65-inch TVs that received double discounts.
An 85-inch TV that used to be Rp. 42 million can be priced at Rp. 26 million in the Ramadan Midnight Sale. The price is so down because the normal promo plus a 20 percent discount on the Midnight Sale. Meanwhile, the price for a 65-inch TV is IDR 8 million.
“The discount (Ramadan Midnight Sale) does not abort the previous promo. So the attack is not an everyday item. The attack is on electronics, electric bicycles, which are expensive,” said CT.
“Electronic damage is significant. So they take expensive goods. But there are still those who shop for (daily necessities). It’s the electronics that line up really long.”
For those who are interested in enjoying the 20 percent discount on the Midnight Sale, they only need to make payment transactions using Allo Prime and Allo Paylater or Bank Mega Credit Cards.
At the Transmart Midnight Sale, many products receive a 20 percent discount, ranging from fresh meat, food, household cleaning products, mattresses, electronic goods to electric bicycles.