Following Cnet, Online Media Buzzfeed Recruits AI to Become a Travel Writer

Jakarta, CNN Indonesia —

A digital media company based in New York, United States (US), BuzzFeed follows Cnet in developing artificial intelligence (AI) technology to create travel articles.

The first AI-generated articles from BuzzFeed are ad-lib quizzes, which are broadly harmless and error-free, according to a Futurism report.

Readers can view a full list of travel articles from AI named “Buzzy” on their website. There are currently 44 articles covering destinations such as Morocco, Stockholm and Cape May, New Jersey.



The articles are “written with the help of Buzzy the Robot but still supported by a human editorial touch.

At the top of each article there is a sentence stating that the article was written collaboratively by humans and Buzzy.

For travel articles, it seems that Buzzy the robot and his human editor have a lot of hand in writing. As observed by Futurism, many of the articles included common phrases.

For example, BuzzFeed often says “now, I know what you’re thinking.” Then, Futurism also found almost all of Buzzy’s writings using the hidden gem phrase.

Based on The Verge’s investigation, the staff who are members of the human team are not editorial staff, but business and sales staff at the company.

BuzzFeed Spokesperson Juliana Clifton said this was because this first batch of travel articles was created with input from employees other than the BuzzFeed editorial team.

Going forward, BuzzFeed’s AI tool could be used to help write articles based on reader contributions which could be similar to an “Add Yours” format.

“We’re experimenting with a new format that allows anyone (with or without a formal background in writing or creating content) to contribute their unique ideas and perspectives on our site,” said Clifton.

Clifton says human editors are still involved, and as companies continue to develop AI-assisted formats, they will have “innate ways for humans to engage” as collaborators and editors.

BuzzFeed’s experiment with AI-written travel guides is the latest step from last January’s announcement that it was using tools from OpenAI to personalize content.

Previously, Cnet also openly admitted that it had used AI to help produce articles, but they had stopped the practice after it was revealed by the public.

(Gambas:Video CNN)


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