The most popular gaming convention ever has been canceled two years in a row.
IGN reports that ESA just sent an email to its members confirming they won’t be hosting this year’s E3 event. The organization explained that the event “did not generate enough of the sustained interest necessary to conduct it in a way that would showcase the size, strength, and impact of our industry.”
Last year, the Entertainment Software Association (ESA) confirmed they were canceling E3 2022, but promised a return to an in-person trade-show format next year. However, many publishers have since started doing their own online events, and it seems this format is being favored over physical-trade events.
Update: ESA confirmed the report:
— E3 (@E3) March 30, 2023
Interest in popular brands at E3 was minimal. The latest game from Microsoft to announce they won’t be coming to the Los Angeles Convention Center where E3 is being held. Instead, the company is planning an online event on June 11.
Earlier this year, Nintendo announced that they would not be part of E3 either. According to an IGN report from January, all three major console manufacturers, including Sony, will not be attending E3.
E3 2023 is supposed to start in 72 days (on June 13).
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