Jakarta, CNN Indonesia —
The US Army is pausing its ad campaign featuring Jonathan Majors. The termination was made after the actor was arrested on Saturday (25/3) on suspicion of assault.
The U.S. Army has two Be All You Can Be commercials featuring Jonathan Majors as the narrator. However, as reported by Variety, the advertisement has been withdrawn since Sunday (26/3).
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“The US Army is aware of the arrest of Jonathan Majors and we are deeply concerned about the allegations surrounding his arrest,” Laura DeFrancisco, chief of public affairs for the Army’s Office of Corporate Marketing, said in a statement.
“We recently released two advertisements featuring Mr. Majors. Despite carrying the presumption of innocence, as an exercise of extreme caution, we are withdrawing the advertisements until the investigation into these allegations is complete.”
However, the US Army plans to continue running other ads in the campaign.
Be All You Can Be is a multi-million campaign that marks a new attempt for the US Army to bounce back after its worst recruiting year in recent history.
By 2022, the organization will register around 45,000 people. This figure is proof they failed to achieve 25 percent of their goal.
They then focused their advertising campaign on celebrities, such as Jonathan Majors, in an effort to renew military enthusiasm among young Americans.
Jonathan Majors is one of the actors who is enjoying a rising star reputation in Hollywood after playing Kang the Conqueror in Ant-Man and the Wasp: Quantumania and Damian in Creed III.
(Gambas:Video CNN)
However, Majors was arrested Saturday in New York on domestic violence charges following an altercation with the 30-year-old woman, who was taken to hospital with “minor injuries to her head and neck,” according to authorities.
Legal representative Jonathan Majors argued the actor was “absolutely innocent.”
“We quickly collected and provided evidence to the District Attorney in the hope that all charges will be dropped soon,” said criminal lawyer Priya Chaudhry on Sunday (26/3) morning.
(chris)
(Gambas:Video CNN)