The 6M element is the basis for entrepreneurs in building a good management system
REPUBLIKA.CO.ID, JAKARTA — The 6M element is the basis for entrepreneurs in building a good management system, especially for beginners. If done effectively and efficiently, it will be able to bring benefits to business actors and consumers.
According to Nurlaelatul Maulidah, the coordinator of the BSI Entrepreneur Center (BEC) of the BSI University (Bina Sarana Informatika) Tegal campus explained, things that affect the target consumer are the products that are sold by looking at the quality of the product, price, taste and others related to consumers.
“Moreover, as entrepreneurs, they must do market research first to understand consumer groups and locations with what they are looking for and need. In order for you to dominate the market, the market and the price of goods must be in accordance with consumer tastes and purchasing power,” said Nurlaelatul, Friday (30/9/2022).
He continued, because this is very important in selling products that meet consumer expectations, by planning the right marketing strategy, excelling in competitors. Then finally it can be recognized by more consumers to buy and use the products produced.
These six aspects are important elements in entrepreneurial management. The following is an explanation of 6M according to the Administrative Journal.
1. Man (Human)
Before entrepreneurship, it is necessary to prepare people or humans or in business terms, namely human resources (HR) because the presence of these human resources is very important in the progress or development of a business being run. Humans are the most decisive factor in entrepreneurial management. No business can run without people.
2. Money (Money/Capital)
Apart from Human Resources (Man) what should also be noted is money (finance) or financial management in an entrepreneur. Money is an important support in a business. Money is a medium of exchange, a measure of value, and is often used as a reference in determining business targets. Due to insufficient financial budget, the business management process cannot run optimally.
3. Material (Material)
In making a product, of course, requires good raw materials and requires special attention in choosing materials. Quality raw materials will also produce quality products. By having high-quality products, you have high selling power which can make your business profitable.
Machine or machines in entrepreneurship are needed in carrying out daily business activities. With the help of machines, difficult jobs will feel easier and lighter. The machine has several benefits, namely it can save production or processing time, facilitate operations, work efficiency and can adjust production standards, which include producing more detailed and neat production.
5. Method (Method)
Methods or method is one of the 6M principles which is a standard procedure in entrepreneurial management. The method is a work procedure that will make the job run smoothly. Determination of the method is based on business needs.
6. Market (Market)
Market or the market is also one of the 6M principles in entrepreneurship that must be considered. What is meant is market is the target market or the target consumer itself of the business you are running.