Jakarta — Who doesn’t know Vespa? This Italian automotive—and lifestyle—brand has existed in Indonesia since the 1950s.
However, the new chapter began in 2011 when PT Piaggio Indonesia (PID) was officially established as a representative of the Piaggio Group.
Brand Vespa and Piaggio became the focus of PID in the early days of its establishment.
Until then in 2015 PID also penetrated the big motorcycle market by presenting Aprilia and Moto Guzzi products.
Special brand Vespa has its own uniqueness. Its products can be said to be pioneers of automatic scooters that bring a modern retro feel.
Fashionable design, bright colors, premium features, and closeness to the lifestyle aspects are some of the things that put the Vespa on a different level.
Yes, Vespa is not only an automotive product, but also a lifestyle.
Can be interpreted, Vespanot only offering motorized vehicle products, but including accessories for mounts or individuals.
A concept that was then also followed by many brand other two-wheeled motorized vehicles.
This also includes the experience felt by the owner either when making a purchase or after owning the product.
The latest example is the presence of Motoplex as the fourth “home” brand under the auspices of PID which in terms of design and facilities are also quite special.
Reasons to Make a Vespa an Option
It must be acknowledged that the Indonesian automotive market is filled with fierce competition. Not to mention the added character of consumers who are critical and sensitive to price.
As an illustration, the cheapest Vespa model today is the LX 125 i-get which was released for IDR 38.7 million.
Just imagine, with prices already approaching Rp. 40 million, consumers “only” get an automatic scooter with a 125 cc engine whose status is entry level.
“The mending-mending” must feel disturbed and compelled to issue their flagship argument, “It’s better to choose motorbike A, motorbike B, motorbike C, or buy a Toyota Starlet altogether.”
But one thing to remember that Vespa has its own loyalists.
This kind of consumer buys a Vespa not because of the features or performance of the engine, but because of the emotional attachment they feel.
A premium image or impression can be said to be one of the reasons for choosing a Vespa. This scooter is here for those who want to be different.
The premium impression actually radiates from the product.
For those who don’t know, the modern Vespa body is dominated by aluminum, not plastic.
Then advanced security features, such as immobilizer which are generally found in large cars or motorbikes can also be found in Vespa products.
You could even say this is a distinctive feature of the Vespa.
So basically through this feature Vespa has a key equipped microchip connected to the Electronic Control Unit (ECU).
Without a signal match between the key and the ECU, it is certain that the engine cannot start. In short, safer than theft.
Extensive Accessory Options
Each individual has a different need or style of his mount.
Inside brand The Vespa itself has a large selection of original accessories that users can choose from, ranging from flyscreen, carrier, saddle, floor mat, etc.
One of the interesting ways to find out the ranks accessory available is to visit the Configurator page available on the official Vespa Indonesia website.
That way the owner can also see a picture when each accessory is installed.
A Strong Sense of Brotherhood
It is no secret that the sense of brotherhood between Vespa owners is very strong. Although it must be admitted that this is especially true among classic Vespa owners.
However, this intimacy and cohesiveness began to decline and became a common thread that also binds modern Vespa communities.
Are you ready to have a lot of friends with the same hobby and frequency? As illustrated in the jargon that is widely known in the community: one Vespa, a million brothers.
Author: Mada Prastya
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